About Hotel Noir

Hotel Noir is a conceptual hotel brand that I designed some assets for. It's a smaller project, but it allowed me to express my creative skills more than other projects have in the past.

Project Overview

Hotel Noir is meant to have an edgy brand design. I took inspiration from Ace Hotel which is know for its connection with the art community. It follows a neobrutalistic art direction which can be seen in the assets I created.

The Process

Brand Design

Some of the brand assets I made consisted of ads, UX design (landing page), billboards, packaging, etc. Check it all out below!

What's Next?

The project is still ongoing and testing new AI features. The entire project has been rebranded and is being built for a public launch. I'm finalizing the Brand Guidelines to be used for marketing purposes.