About Resonary

Resonary is a Venture Studio focused on maximizing impact, rather than profits. They aim to acquire or build products/companies that align with their values in wanting to disrupt the status-quo. My current position is Creative Designer at Resonary.

Project Overview

My first project at Resonary was designing a new website and brand guidelines. The website consisted of 5-10 pages and was aimed at mainly communicating with potential clients in the future. The brand guidelines helped them have a brand voice on social media. It also helped them with fundraising with investors.

The Process

Landing Page / Web Design

I created a landing page aimed at connecting attracting new clients. After doing competitor research and narrowing down the target audience, I was began construction of their new landing page which focuses on communicating Resonary's values. Through SEO optimization and competitor research, I crafted copy for the website that spoke to Resonary's target audience while staying within the brand's guidelines that I created. I decided that the brand tone should give off a sleek, striking, and minimal vibe to their target audience. I used this 3D render that I made along with copy that in the hero section that aligns with the brand voice I created.

Branding and UX/UI Design

The current launch of Invized was a basic skin of the SaaS tool. I was originally tasked with overhauling the UI without reworking any Information Architecture of the already launched product. I worked on this simultaneously with the Brand Guidelines. These both allowed me to create my vision of what Invized could be in the market of SaaS tools. We ended up pivoting a bunch of times and landed on the final iteration of what Invized is: a bridge between startups and investors.

What's Next?

Resonary is always evolving to adapt to continually shifting market conditions. The impact investment industry is relatively new; metrics are hard to track as they differ from traditional investing. The brand is built on the principle of making lasting impact in the world. They use these ideologies to make informed decisions on which angle to pursue in the impact investment industry.